The Impact of the Economy on Continuing Education Marketing

I recently attended the WCET meeting in Phoenix and met many past friends and made many new ones. In my consultations with deans, directors and marketing people at WCET and throughout my other travels, I believe that many of the marketing strategies will not focus on silver bullets of new technology marketing tactics or some magical portal. It will come first from internal efficiencies, as deans and directors will drive the marketing bar higher. They will do so by reassessing marketing talent, develop a metric driven/ROI style of marketing accountability and improve conversion in the sales closing or customer service processes. Also, deans and directors will ramp up their marketing abilities to achieve a more common language with their marketers. True or false? I lean on true. Get ready for a challenging but rewarding ride.