New Web Marketing Focus

I was reading a report recently published by e-Marketer which showed that the number of page views by college students decreased significantly over the past year. While there are many possible reasons for this ... they may be spending more time watching video and thus not searching or may be spending more time with their phones.

However, I'd argue that they will not tolerate having to search around for information. Maybe it is backlash toward disorganized university webpages? As many of us know, potential students will evaluate based on web information and not make the telephone call. Maybe potential students are making quicker decisions? That's my guess. Colleges and universities will need to focus their sites ... they will have to sell. Good copy and keywording is critical. Colleges and universities have cobbled things together and have been moderately successful to date. If my hypothesis is true, they are starting to lose out.

Comment on what you think it is.

I recently spoke at the WCET conference and addressed this as a trend. Download the presentation from the link on the side.