Midnight Classes? Great or Goofy Idea?

The Boston Globe this morning reported on Bunker Hill Community College offering midnight courses. They did this to address demand issues, but more importantly (if profitable), it's a new stream of revenue for them. Obviously, not all colleges and universities can support this within a market, but it looks like a good old-school and novel idea. Without over-analyzing this, this is what I see ...

• Are others in the market failing to meet demand, thus making Bunker Hill CC the winner (At least short-term until other institutions find a way to bring students back to their "normal" hours classes or do a me-too on the midnight thing)?
• Does it offer effective learning? I would assume so, as I rock during these hours and I am sure there are others with similar mechanics and preferences.
• What does the institution need to do in addition to instruction to support the adult learner? Outside of a lot of coffee, I am sure that security and food services are addressed (or they can take the vending machine or Starbucks route).
• Why wouldn't online learning be a better alternative for BHCC? My guess is that it is high-touch audience. Kudos to BHCC for not trying to squeeze everyone into the online box.
• Can enrollment be sustainable or is this just a fad? What is the long-term sustainability plan for this venture?

Let the debate begin! I'll be following BHCC on this to see how successful this new venture will be.

http://www.boston.com/news/education/higher/articles/2009/09/11/these_bunker_hill_classes_make_late_arrival_mandatory/