Sorry for the lack of blog entries over the past few months. Been busy changing employers. Moving out of the role of President with Diagnostics Plus and into a new role of consulting full-time. I will be a full-time consultant under the brand "Fong Strategy" and becoming more focused on marketing strategy and planning in the education sector. I will be primarily working with colleges and universities in continuing education, alumni research and online and distance learning, as well as some work with K-12.
With all the new changes in my life (and now working at home), my writing has tailed off. Well, the papers have been filed with the state, business cards printed and the website is improving. With these things in motion, in 2010, I anticipate tackling the issues of:
- Marketing accountability and measurable impact.
- The customer/student experience.
- E-marketing evolution. Is continuing and distance education finally ready for it?
- Organizational marketing readiness.
Wishing you and your families a prosperous 2010. We'll be talking soon!
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