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About Me
- Jim Fong
- My passion is educational marketing, specifically within higher education. My occupational core is market research, but I've been actively involved with organizational marketing structures, CRM processes, marketing strategy and differentiation and program market tests. My relevant experiences include nine years at Penn State University as Director of Marketing Research and Planning; President of Diagnostics Plus, a market research and consulting firm; director of research at an advertising firm; and I teach marketing online at two universities. I have an MBA, MS and BS from the University of Vermont.
Jim's Presentations and Publications
- 2010 Web Readiness Study of 105 CE Websites
- 2010 NAASS Webinar: Marketing Essentials, Tactics and Tips
- 2010 UCEA Marketing: Digital PR and SEO, Fong and Gifford Presentation
- 2010 Rural Telecom Trends and Competition, OPASTCO
- 2009 UCEA/JCHE Article on Deans and Directors
- 2009 UCEA Marketing, Deans and Directors Expectations of Marketing
- 2006 ACHE Journal Article on UMass, J. Fong and H. Miller
- 2009 Enrollment Management Strategy, Fong and Lewis
- 2008 Engineering Trends: (WCCEE) World Conference on Continuing Engineering Education
- 2008 International Handbook of Distance Education, J. Fong and T. Bailey
- 2007 Diagnostics Plus Online Learner Report, J. Fong and K. Erickson
- 2004 UCEA Market Research Handbook, J. Fong
Podcasts and Interviews, Fong
Followers
Preferred Company References
- Congru.com (a great designer w/experience in higher ed)
- Demand Engine (awesome web/email marketing company)
- Destiny Solutions
- Diagnostics Plus
- Finance Programs at Rutgers
- Fong Strategy
- Hezel Associates (strategic alliance w/Diagnostics Plus)
- Intelliworks
- Jill Tannebaum (a great designer w/experience in higher ed)
- PR Newswire
- Tim Copeland's Enrollment Management Blog
- University Continuing Education Association
Recommended Reading
Marketing Tip of the Day
Education-Related News
Recommended Colleges, Universities and Programs
- College Choices for Adults and Transparency by Design
- Western Interstate Commission for Higher Education
- Harvard University's Graduate School of Education's Professional Education Programs
- Spring Hill College Graduate and Continuing Studies
- Penn State Outreach
- Framingham State College's MBA Program
- Duquesne University's School of Leadership and Professional Advancement
- Georgia Tech Distance and Professional Education
Jim Fong's Continuing Education Marketing Blog