We have both seen in our research that professiona...

2009-07-31T08:05:33.843-04:00

We have both seen in our research that professional and continuing education (PCE) leaders don't think much of their own marketing efforts ... or their teams for that matter.

I think it is less of an issue of people, than approach. As you have written quite well, PCE marketers virtually ignore the top of the funnel ... as well as the actual funnel itself.

To gain credibility, PCE marketers must balance issues of brand, awareness and message (and their corresponding fuzzy measures), with enrollment finance metrics such as inquiry generation, conversion, and yield.

Comments on Jim Fong's Education Marketing Blog: Don't Always Listen to C-Level Execs ... or Your D...

We have both seen in our research that professiona...