Jim Fong's Education Marketing Blog

Over here you have shared about the social media m...

2011-10-14T07:06:13.414-04:00

Over here you have shared about the social media marketing and it is really helpful for us. It is one of the best way to increased sale and marketing.

Congrats Jim! What a perfect fit for both you and ...

2011-05-10T20:43:51.744-04:00

Congrats Jim! What a perfect fit for both you and UPCEA!

I appreciate your post, thanks for sharing the pos...

2011-01-18T07:27:12.890-05:00

I appreciate your post, thanks for sharing the post, i would like to hear more about this in future

Great point Jim, we agree that strategic marketing...

2010-09-03T14:19:06.649-04:00

Great point Jim, we agree that strategic marketing cannot be done without effective prospects and customer relationship management. Vendors can be difficult to find so we’ve written a helpful whitepaper that outlines some very important considerations when doing your research. Download it for free by visiting http://www.intelestream.net/en/lp-10-considerations-before-purchasing-a-CRM.html

I'm glad to hear you're back in action, Ji...

2010-03-12T03:18:35.859-05:00

I'm glad to hear you're back in action, Jim.
Ever the intrepid marketing analyst, this latest research conducted from the inside of healthcare is going a bit far! Seriously though, your observations and comments are always on target. There's a term that I hear alot at Linfield College in our Online RN to BSN degree completion program for the practicing RN.. It's "research based practice", which drives excellence in healthcare, and in marketing as well. Practice that is based on the best research into treatment options brings about the best results, as with healthcare, so also with marketing. Janet Gifford

Thanks for your comment Dan. I do agree with you ...

2010-01-09T14:02:20.055-05:00

Thanks for your comment Dan. I do agree with you that it is an opportunity given the higher costs of private colleges, but if they are looking for out-of-state opportunity, I question their value at $23K for tuition and a total of $31K with room and board. Seems that if you are coming out of state and looking at a Babson or Wellesley, there would be better state options within one's home state, but of course, this varies state to state. Unless UMass repositions itself better, I question whether it can be a competitive alternative to a more expensive private. Again, thanks for your post.

You fail to consider the fact that, given highly e...

2010-01-09T11:39:33.486-05:00

You fail to consider the fact that, given highly escalating costs at private colleges and universities, UMASS could cut into the privates' share of the market, particularly with aggressive promotion of their Honors and high profile programs.

Hi Jim, Shane Mares with Univ of Northern Colorado...

2009-10-21T19:13:45.899-04:00

Hi Jim,
Shane Mares with Univ of Northern Colorado here. I look forward to meeting you tomorrow. I had just seen this same trend from the community college in my old town. Partly due to a perceived market and partly due to the need for one more section of a course to meet demand.
http://www.journalstar.com/news/local/education/article_77deba76-bc36-11de-b668-001cc4c002e0.html

We have both seen in our research that professiona...

2009-07-31T08:05:33.843-04:00

We have both seen in our research that professional and continuing education (PCE) leaders don't think much of their own marketing efforts ... or their teams for that matter.

I think it is less of an issue of people, than approach. As you have written quite well, PCE marketers virtually ignore the top of the funnel ... as well as the actual funnel itself.

To gain credibility, PCE marketers must balance issues of brand, awareness and message (and their corresponding fuzzy measures), with enrollment finance metrics such as inquiry generation, conversion, and yield.

Pat -- I didn't realize the naming issue/challenge...

2009-03-22T14:18:00.000-04:00

Pat -- I didn't realize the naming issue/challenge. Changing the name/brand will also cost them big time, as they will need to educate existing customers and prospects. Thanks for your comment.

I believe the CEO, while testifying before a commi...

2009-03-21T21:42:00.000-04:00

I believe the CEO, while testifying before a committee in DC, was asked if AIG would keep its name after all that's happened. His response was basically "Nope, we will be changing as soon as we're out of the limelight."

The AIG brand is dead. Nothing worth saving...I just wish we hadn't sent all our money to the corporate equivalent of 'Dead Man Walking'.